Client: Blue Sky Fibers
Project: Public Relations & Influencer Marketing
Challenge: Blue Sky Fibers hired The Communication Boutique to help drive product purchases through media relations and influencer marketing to generate sales for the company.
Results: The new product launch was a huge success that generated strong business results for Blue Sky Fibers. The team at The Communication Boutique drove industry coverage in important publications to Blue Sky Fibers as well as influential partnerships with industry leaders. Publication coverage included Vogue Knitting, Let’s Knit, Creative Knitting, All Free Knitting, Knitting Daily, Needlework Retailer and more.