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Client: Silhouette

Project: Sales & Public Relations

Challenge: Successfully kick off the first fashion show in Minneapolis in advance of Fashion Week MN with media coverage to drive ticket sales. 

Results: The ticket sales goal was achieved through consumer awareness coverage throughout the Twin Cities in publications such as Pioneer Press, Minnesota Monthly, Lavender, Fox 9-TV and with recognized fashion influencers. The results generated 68.4 million impressions for the new brand and drove ticket sales.